For goodness sake, it's just a store. Well, it's not just a store. It's a really cool store, but you have to go though the door to find out how lucky New Braunfels is to have it around.

Need milk and eggs? They have 'em. Coffee, cookies, bacon? You bet! Fresh baked bread, smoothie to order, chocolate? No problem. Bee Pollen, Hemp milk, Ghee? Yup. Psyllium, Bioflavonoid, Oscillococcinum? Of course. (But can you say them three times fast?)

And a lot of their stuff is free. No kidding. Aluminum-free, gluten-free, peanut-free, lactose-free, wheat-free, dairy-free, sulfur-free, casein-free, MSG-free, and pesticide-free. If you wanted to know where to find chlorine-free, organic cotton tampons then look no further. They have Certified-Fairly-Traded-All Natural-good-for-you stuff.

For Goodness Sake Natural Food Store is a family owned and operated business started in 1976 by BeverlyKrock. Her daughters, Shannon Hanz and Lauren Krock, are now co-owners and passionate about bringing the finest quality natural foods to our community. Lauren's experience working at Whole Foods during her college years in California eased the transition For Goodness Sake needed to go from a Mom and Pop store to the dependable institution that loyal customers count on today.


The big question may be, "Do regular Joe's know how to use this stuff?" Not to worry because the folks at For Goodness Sake do know. "We educate people," Shannon says. "That comes naturally to me because I grew up this way and it is my lifestyle as well... People come in frustrated and determined to feel better. We can help them."

And they do help you. "Personal customer service" isn't merely a tag line; they mean it. Everyone in this store is an expert bottle-reader. Label reading is surely an art form, and the large inventory here necessitates this skill.

Near the nutritional supplements, next to the vast selection of health care books (and baby care books, and aging books, and cook books) is their dog-eared bible perched on a cardboard pulpit. Prescription for Nutritional Healing by Phyllis A. Balch is a user-friendly guide anyone can access. Smart Medicine for a Healthier Child : A Practical A-to-Z Reference to Natural and Conventional Treatments (Zand, Walton, Rountree) would be a great gift for any new mother.

So if nori, udon, pignoli and teff are a part of your vocabulary, or if you want them to be, then just go on in. If you need dried herbs in bulk, environmentally safe toilet bowl cleaner or glucosamine for Fido, just go on in. If you think this place sounds too good to be true and will save you hours in the car going to the big chains, just go on in. For Goodness Sake, what are you waiting for?


1306 Common St.
New Braunfels, TX 78130