PIER 1 IMPORTS OPENS NEW STORE IN NEW BRAUNFELS, TEXAS
Store officially opened October 26; Customers receive free giveaways through October 28
FORT WORTH, Texas (October 26, 2015) – Pier 1 Imports is pleased to announce the opening of its newest store in New Braunfels, Texas. The new store is located at 233 Creekside Crossing in the New Braunfels Town Center at Creekside. The total retail square footage of the store is approximately 7,453 retail square feet. The store officially opened Monday, October 26. The first 500 customers each day through October 28 will receive a free reusable bag and an iconic Pier 1 Imports backscratcher in celebration of the new store opening.
“We are pleased to bring this new Pier 1 Imports to New Braunfels and hope that our new location will inspire customers to discover endless possibilities for their home that are unique to Pier 1 Imports,” said Alex W. Smith, President and Chief Executive Officer of Pier 1 Imports. “Pier 1 Imports offers merchandise that fits all decorating styles, as well as a broad array of affordable holiday décor, furniture and gifts, and we look forward to sharing our unique shopping experience with the residents of New Braunfels and the surrounding area,” Smith said.
This is the 79th Pier 1 Imports location in Texas, and it will feature the new store concept (additional details included below). On average, the store will employ approximately 20 associates throughout the year. Associate hours fluctuate based on the needs of the business and the season.
New Store Concept
Pier 1 Imports’ new store concept is a natural evolution of the Pier 1 Imports experience that utilizes a new interior finish-out, including natural-colored floor tiles, rustic ceiling elements, enhanced store lighting and lit shelving units lining the walls, all of which help customers visualize the end-use of the products within their own home. The new look is complemented by the use of “open stock” merchandising, designed to enhance the shopping environment by giving customers the opportunity to see, feel and interact with the product. The exterior design features a signature bamboo door with rustic metal door handles that will mark the entrance to Pier 1 Imports’ unique shopping experience. The features of the new store will allow easier navigation all while maintaining the “treasure hunt” feel and continuing to make Pier 1 Imports a great place for discovery and spending time browsing.
Pier 1 Imports is dedicated to supporting the communities in which its associates live and work, as well as the international community from where it imports much of its merchandise. Since 1985, Pier 1 Imports has contributed more than $63 million to philanthropic organizations through international, national and local efforts including UNICEF (the United Nations Children's Fund) and the United Way.
About Pier 1 Imports
Pier 1 Imports, Inc. (NYSE:PIR) is the original global importer of home décor and furniture. For more than fifty years, customers have been shopping Pier 1 Imports’ exclusive, one-of-a-kind products, which reflect high quality at a great value. Starting with a single store in 1962, Pier 1 Imports’ globally-inspired merchandise is available in retail stores throughout the U.S. and Canada and online at www.pier1.com. For more information about Pier 1 Imports or to find the nearest store, please visit www.pier1.com.